Types of SEO – White Hat & Black Hat and Grey Hat SEO

There are four main types of SEO or search engine optimization.

  • White Hat;
  • Black Hat;
  • Grey Hat;
  • Negative SEO

White Hat : It refers to the SEO techniques which are in accordance with the SEO guidelines set by the search engines. It means it uses approved search engine optimization techniques to improve the ranking of a site on search engine results pages

Black Hat : It refers to the SEO techniques which are not in accordance with the SEO guidelines set by the search engines. These techniques exploit the weaknesses in search engines to get higher rankings for websites on the search engine results pages

Grey Hat : falls somewhere in the middle as these tactics are not specifically called out in Google’s Guidelines. You should be cautious about taking this path as it is not safe to assume that just because a specific technique isn’t labeled or mentioned as being deceptive and one that will get you into trouble, that it will not interfere negatively with your rankings. In fact, Google

White Hat vs Black Hat SEO

White Hat SEOBlack Hat SEO
The techniques which comply with search engine guidelines are used to improve search engine rankings.The techniques which are not approved by search engines are used to improve SEO of a site.
Don’t need to worry about getting penalized or de-indexing of your site.It may get your site banned, de-indexed or penalized by search engines.
Focused on providing quality and relevant content to the users.Don’t care about the quality of the content.
Suitable for people who are looking for a long-term investment.People looking for quick financial return prefer Black Hat SEO
It focuses on optimum use of keywords in title, metatags and body of content.Keyword density is increased to achieve higher search engine ranking.

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